This algorithm may be functional to any collection of entities with mutual quotations and references. Page Rank depends on the individually self-governing personality of the web by using its big link structure as a meter of an one page’s importance. In essence, Google depicts a link from page X to page Y as a vote, by page X, for page Y. But, Google looks at more than the complete number of votes, or links a page has; it also checks the page that casts the vote. Votes caste by pages that are themselves “significant” weigh more greatly and help to make other pages “significant”.

Google gives a numeric weightage from 0-10 to each webpage on the Web; this PageRank denotes a site’s significance with Google. The scale for PageRank is logarithmic like the Richter scale and approximately based upon number of incoming links as well as significance of the page giving out that link.

In different words, a PageRank is the outcome of a “vote count” among all other pages on the Internet about how significant a page is. A link to a page is counted as a vote. The PageRank of a page gets change regularly and relies on the amount and PageRank metric of all pages that link to it (”inbound links”). A page which is linked to by a lot of pages with high PageRank gets a high rank for itself.

Fake PageRank - Although the PageRank revealed in the Toolbar (Google Toolbar) is taken to be as resulting from a truthful PageRank for a majority of sites, it must be pointed out that this value is also simply changeable. An existing error is that any low PR page that is redirected, via 302 server header or “Refresh” Meta tag, to a high PageRank page makes the lesser PR page to acquire the PR of the target page. In theory a new, PR0 page with no inbound links can even be redirected to a site like Google.com - which is PR 10 - and in the next PageRank update the PR of the new page will be moved to PR10. This method, is also called “302 Google Jacking”, is a recognized fault or bug in the structure. Any page’s PR can be spoofed to a higher or lower figure of the webmaster’s option and only Google can access the real PageRank of the page. Spoofing is usually checked by making a search in Google for a URL with doubtful PageRank, as the results will show the URL of a completely dissimilar site in results.

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High Pagerank - SEO

• Title tags should include good and specific keywords
• Include a relevant title tag in each separate page of your website
• Just like the title tag, the meta description tag should include good and specific keywords
• Include keywords in your meta tag even though it has little bearing anymore
• Submit new sites to search engines
• Use your keywords on the on-page text
• If your site has dynamic URLs, rewrite them to static html URLs
• Google has a “sandbox” effect for new domain names — it doesn’t give sites with new URLs good placement in search results until it “trusts” the site, which usually takes 8 months
• MSN gives higher ranking to fresh content and new sites
• Get inbound links to your site. 1-way links are best, but 2 way link exchanges also have merit
• Try to get links to your site from related sites
• Links from sites with a high “TrustRank” are more significant
• Get links from “authority” sites
• Get links from blogs
• Get links from ezine articles
• Get “deep” links
• Try to create “link bait”
• Don’t seek links to your site from FFAs
• Don’t link to “spammy” sites from your own site
• Use anchor text with keywords in links to your site
• Apply to be listed on high ranking directories such as DMOZ, Yahoo, and BOTW
• Don’t use blackhat SEO techniques
• Don’t try to “trick” search engines with hidden text, hidden links, or doorway pages or your site will get banned from search results
• Don’t use hidden text on your site
• Name each image on your site via the Alt tag
• The physical location of your server affects search results placement. If you seek traffic from The U.S. have your server physically located in The U.S.
• Create a sitemap and submit it to search engines
• Try to stay away of duplicate content
• Read the WebProWorld Forum
• Read search engine optimization blogs like johnon.com
• Register your domain name for more than one year
• Avoid using frames
• Use “absolute links” rather than “relative links” in your site’s internal linking scheme
• Avoid intentional spelling mistakes
• Use H1 tags for headlines
• Use CSS to reduce page size
• Experiment with different keyword densities
• Experiment with different keyword prominence (where on the page you place your keywords)
• Have pages that don’t take a long time to load

Tino Buntic created TradePals, providing free B2B and B2C sales leads to business professionals across North America.

TradePals would like to introduce a new section of the site where professionals can offer professional advice like SEO tips and other topics to get a link back to their websites.

high pagerank

Why to do SEO? First it maximizes your web traffic because it’s the most visible in surfers’ search. The more visitors your website has the better your conversion rates and ROI are and thus the higher your profit is.

Next unlike paid marketing, organic marketing or SEO is much more cost effective. You won’t have to pay for the traffic or the clicks themselves. More than that, if you have time and knowledge, you can generate traffic yourself so your organic traffic can be completely free.

The matter relies on how to do SEO effectively to get the most out of it, which means you can get massive targeted traffic within your time and money budget. Some webmasters will opt to do everything themselves. However, they often get stuck half way being hopeless to wait for their website to get high rankings and the traffic to come.

The reasons can be simply either they are not aware of the latest Internet Marketing techniques which are being developed day by day by professional Internet Marketers, or they just aren’t doing them the correct ways. Another reason can be they don’t have that much time to manage and complete the SEO process and leave it undone without having any results yet.

For those reasons, most of online business owners nowadays choose to outsource to reliable Search Engine Optimizers (SEOs). Among the leading SEOs in the current market, Traffic Assistants can be considered the best with their core competency in exclusive internet marketing services provided by professional internet marketers.

Get your site in top positions in search engine through best seo tips from professional Internet Marketing Service Provider Visit : targeted traffic.

Learn how to get High Page Rank

It is the process of search engine optimization that brings a website to the top most ranking of a search engine. Once the site manages to climb the top rankings then it helps to attract more visitors. More traffic on a site helps in better online promotion and of course large revenue generation as well. A SEO is a person who looks into the website balancing from every possible angle. Some of the guidelines for site optimization are:

Webpage optimization that includes optimized content, optimized images, optimized online advertisements etc.

Placing adequate amount of keywords, neither too many nor too less. This helps to attract the visitors in search of information related to those keywords.

Make use of promotional blogs in order to reach close to search engine rankings.

Looking into technical aspects like meta tags, urls etc

So from above guidelines one can now judge the role of a SEO and what all tips this person follows to improve the site performance. Several online websites also give information about SEO tools and referring such sites can be beneficial for a person planning to join Internet business. Follow the latest norms of a search engine and ask the SEO to work accordingly on your website and make you win the race of website performance.

Author:
The author is an expert in online marketing, working with epurplemedia, an online marketing company dedicated to provide service on SEO seo company, flash web design

page rank

This is the way that Google and other Search Engines, such as Yahoo, MSN, ASK, etc assess the popularity of a particular website. Much in the same way that an election works, so does linking; the person with the most votes wins. The website with the most links pointing at it gets the highest in the search engine rankings, or SERPs. (Search Engine Results Pages).

Larry Page and Serge Brin; the founders of Google, devised a special way of counting all these links, called PageRank. PageRank is the basis of Google and how it works. The maths and science behind pagerank, is quite complicated, but in a nutshell, it is an algorythmn that calculates all the links on the Internet. It then gives a score to a webpage, based on the amount of links that website page is receiving. It works by both assessing the links to that webpage and from that webpage. A link to a webpage is called a backlink. But be aware all links are not the same.

This is a very important point to remember when link building. For example: If I have 10 links pointing at a webpage and 1 link from that webpage, that one link is going to be very powerful. If I have 1 link to a webpage and 10 links from that webpage, those 10 links will not be very powerful.

Have a look at the pagerank toolbar from Google. You can add this to your google toolbar. Although it is not very accurate, (Google for trade reasons will never give a completely accurate picture) it is a fantastic way of assess the value of the link you are getting. The pagerank tool gives a score from 1 to 10 of the importance of that website. (how many links it has pointing at it) No one knows if this is entirely accurate apart from the people at Google, but it will show you how the pagerank score is created.

It is always best to get links from webpages with a highpage rank. For example if you got the BBC (which has a pagerank of 9) to link to your website from their home page - your job as an SEO would probably be over! This is because the BBC website is one of the best websites on the Internet. It has hundreds of thousands of links, thousands of pages with unique well written content.

It is nearly impossible to get links from pages with a pagerank over 6, because of the value of these links. A good rule of thumb is never bother with webpages with a pagerank of 0. The best you are likely to get is 1-3. In my experience the best I have every got is a 6, but this took a lot of wrangling, trading, exchanging my own links.

Pagerank only works as a guide to getting links. Sometimes a website is waiting to have a pagerank score added to it. If you think the website looks good, is related to yours and could be valuable resource - get the link anyway!

Fred Dinbar is the Director of SEO Brighton a SEO Consultant Brighton. For expert SEO Brighton services SEO Brighton is a fantastically informative blog for those interested in SEO.

Get High Pagerank

The first SEO tactic is Article Marketing. This one has been around for a while, but is still a valid method for obtaining links. The process works by first writing an article that is somehow beneficial to the community at large. What this means is that you must not write a lot of self-promotional drivel. You have to write something that is legible and valuable.

Once the article is written you submit it to various sites around the net. These sites make the article available for others to reprint on their own sites which will, in turn, continue to increase the number of links to your site.

There are some old tricks here that need to be avoided as well. There are a lot of claims by companies that they can automate both the writing and submission processes. However, subscribing to these systems really just makes you that annoying person that spams the submission sites with pages and pages of gibberish. You never want to be that person.

Article marketing as part of your SEO strategies, then, can be a strong foundation, a way of building up a constant stream of new and valid links. And maybe even some traffic.

The next link building tactic is to follow in the steps of your competition. This begins with your keyword research (which should have happened at the beginning of your SEO campaign) and research into what your competitors are targeting. Then you can discover where their links are coming from. And once you’ve accomplished that task, you can seek out a link from them as well.

Again, you have to be careful and avoid certain behaviors. First, don’t just spam-email a number of vaguely related sites. These requests just end up in the junk email pile, if they don’t seriously annoy the site manager first. Second, don’t beg. Give them a real reason to want to link to you, and it will happen. By offering something of value to the community you are targeting you can naturally encourage the others to link to you just as they did to your competition.

The third SEO link building tactic is to use blog comments. Community is becoming more and more important in the online and Internet marketing worlds. Not only should a company maintain a blog, but they should actively follow other blogs in their industry as well.

In this link recruitment tactic, however, the links should actually be considered a secondary benefit. Just like asking for links, you should be honestly adding something to the conversation at hand. And that means you cna’t just jump from blog to blog leaving comments like “great post” or “U R so SMRT.” When you leave comments like that you are not fooling anyone. And you might just earn the annoyance of the blogger who could decide to delete the worthless comments.

Other comment etiquette includes always leaving quality comments, i.e. Spelling errors and grammar mistakes won’t endear you to potential visitors. When you fill in the name field you should not stuff it with keywords. This is obvious spam. And when you do include a link, use the URL field. That’s what it’s there for. And just like articles, trying to post the same-but-slightly-different comment again and again or across multiple blogs will get them deleted by most bloggers.

By employing these methods consistently in your SEO campaign you can begin to increase your rankings and develop a strong reputation in the online realm.

Andy Eliason is a writer at Main10, Inc, a Utah SEO company. If you’d like to learn more about link recruitment for SEO purposes, visit them today.

High Pagerank - SEO

This is critical and is one of the basic rules of effective and successful SEO. Do not submit the same material to every submission company, because keep in mind that a one word change in a website or a content submission makes it original content from the Google Spider’s Eye. So, to ensure that you have original content, add at least a few sentences or better still, a whole extra paragraph to the content of your post on each occasion before you submit it.

This saves you a massive amount of time as each article does not have to be completely unique. Remember that each submission area will create a different link for each post that you submit with the extra paragraph of information. These are the back links that are vital and critical to point to your website that you are referring to in the content and this will drive it to the top of the search engines. So each link is unique and each post has a paragraph of unique content when compared to the previous submission.

A word of advice here is to build your own website to promote whatever business you are involved in. It is absolutely essential for you to build your own website to promote whatever you decide to market on the internet. The problem with most Affiliate websites is that every body has the same splash page and they all share the same splash pages. This is not good for search engine optimisation. So build your own informational website to promote your product and service. Place your business url in your website and then promote that website which you have created by applying all the techniques that have been discussed here previously and in the future.

Clyde Thorburn
Search Engine Optimisation Services Specialist
Johannesburg South Africa
http://www.mortgageleadgenerationonline.com
clydesseoservices@freemarketingsystem.net
Landline: 2711 432 2225
Skype ID: clydethorburn
Yahoo IM: crthorburn

step to get high page rank

One of the easiest ways to gain backlinks is to start other websites and have them linked to yours. Blogs are a great way to get traffic because there’s no cost, they provide free traffic, and are easily searchable throughout the blogging community. I’ve seen other various websites that target a younger audience even using myspace as a source of traffic and backlinks. And the list goes on and on for other quick sites you can start with a good amount of traffic.

Email Campaigns

Some people are hesitant to do this because they think no one would ever go to their site if the email even gets opened, or they have no idea who to email a promotion letter to. While the person who doesn’t have an idea of his audience can easily fix this problem, I’d say for every website that has updated content that isn’t gibberish, somebody has to like it and for every email sent out, there is probably at least 10% that the email gets opened if you target your audience precisely. Give yourself some confidence, and keep in mind that none of these techniques would get your website blacklisted or has any risk to it, except for wasting your time. But if you have the time to waste, research on who your audience is, get a list of emails of your audience and compile it in an excel sheet, and start your email campaigns. One person that I work with has a job site, which gets employers and job seekers together. Well all job sites needed jobs, so he started emailing to a number of colleges and got links for Rutgers, Harvard, and other colleges across the nation. Doing this boosted his Google rankings from 2/10 to 6/10. Just keep in mind that 1 email will not do the trick. You need to keep emailing the people in your excel sheet, but change the content of the email each time you do so.

Unless you don’t a good amount of time to spend on getting backlinks, I wouldn’t worry about how well your methods are working. Most of the techniques listed above as well as others you might think of should give you some increase in traffic that would last a very long time, as well as boosting your search engine rankings. These things suck up a lot of time, but the rewards can be high.

Horace Lai, journalist for http://www.ECommerceDay.com, has well over 5 years of experience in search engine optimization and email marketing.

High Pagerank - SEO

Keywords are based on your article or website topic and content. Your keywords should be determined before writing the article or creating the website. Why? It is important that the keywords you choose are part of the heading and description of your page. In addition to increasing your SEO ratings, keywords in your title and description are also helpful to your readers or those searching for your topic.

Keywords should also be found throughout the content. The keywords are a reflection of the theme and intent of the page. Often search engines give more weight to the beginning of the page or article; therefore, you want to make sure you have them near the top of the page. Keywords should be spread throughout your text but not overused as they can then be detrimental to your rankings. Your text should be relevant to the subject matter and sound normal to the average user.

Keywords should always be used within your links. The linking text or anchor text is what the people click on to get to another page or resource. That text including the preceding phrases and following phrases needs to be chosen carefully. If you are linking to your company page within a blog or some other page, the name of your company should be the anchor text. For example, if I am selling green widgets, then my anchor text should be specifically green widgets. The phrases following may describe or say something about my green widgets that include keywords or phrases. Google may give you extra points and that can mean the difference between being on the first page or listed at all.

Two types of links are Internal and External. Internal links are within your control and should be optimized. They are used to move from one page to another or one blog or article to another. Never use words like Keep reading or click here or home as your anchor text. In addition use a variety of keywords that describe the post you are linking to in order to keep your readers interested and provide more information for search engines. External links are more difficult to control as those are external sites and links to your site.

Choosing keywords and links takes time but is well worth the practice and effort to optimize your site.

Judy’s interest is in online marketing. Read more at http://www.squidoo.com/onlinemarketingtoday

Search Engine Marketing

However, there is no doubt that endorsement of various charities by well-known film stars, musicians and sports personalities, coupled with the celebrities’ own actual high-profile donations, can vastly increase public awareness of some indisputably worthy causes.

Underprivileged children, homeless refugees, victims of natural disasters and sufferers from diseases such as AIDS are among the unfortunate people who have been hugely helped ” not only by generous donations from wealthy personalities, but also thanks to contributions made by ordinary donors who have been deeply moved by the charitable activities of public figures they admire.

Caring Stars

One well-known celebrity philanthropist is actress Angelina Jolie, who uses her fame and fortune to raise awareness of the plight some 20 million refugees in 120 countries around the world. Her work on behalf of refugees began in 2001 when she was filming in Cambodia, where she decided to adopt a refugee child. By adopting orphaned children ” her son Maddox from Cambodia, and a daughter Zahara from Ethiopia in 2005 ” Jolie has also sparked interest among other prospective parents to help or adopt other needy children around the world.

Named a Goodwill Ambassador for the United Nations Commission for Refugees in 2001, Jolie has toured many other refugee locations including Thailand, Pakistan, Sierra Leone, Namibia, Tanzania, Kenya, the Balkans and Ecuador. Besides pledging and donating several million dollars to different charitable causes, she also champions the cause of banning land mines.

Film actor and producer George Clooney is another fervent supporter of significant causes. These include the ‘ONE Campaign’ to eliminate AIDS; and ‘Make Poverty History’, part of an 84-nation coalition calling for a breakthrough against poverty throughout the world. He is also involved in the Global Campaign Against Poverty (GCAP), which aims to narrow the gap between rich and poor by addressing man-made factors such as unjust global trade systems, debt burdens that suffocate any chance of a country’s economic recovery and ineffective aid in impoverished areas of the world.

Together with Samuel L Jackson, Clooney co-sponsors ‘Rock for Darfur’, a series of charity concerts organised by MySpace.com and Oxfam. The funds go to support Oxfam’s disaster relief work and to aid refugees in Sudan and neighbouring Chad. Finally, there is ‘United Way’ ” Clooney’s own self-supported programme which collects money and goods from various donors and distributes the proceeds to local charities.

Jackie Chan is Hong Kong’s most famous film star. In 1988, he founded the Jackie Chan Charitable Foundation to offer scholarships and active assistance to young people in Hong Kong. The foundation’s motto is: ‘To help, to heal and to excel.’ As Jackie explains: “Sometimes it takes only one act of kindness and caring to change a person’s life. Long ago, when I was a child in need of assistance, someone was kind to me. My charitable foundation is my way of passing on that kindness. By providing scholarships, grants and funding … I am helping to make the world a better place.”

Chan’s charitable donations cover a wide spectrum that includes home care for youngsters at risk; help for unemployed youngsters; professional self-empowerment counselling; training camps for students; and anti-suicide campaigns. Over the years, the foundation’s activities have grown substantially, broadening their scope to include medical services and help for victims of natural disasters or people suffering from serious illnesses.

Environmental Warrior

Popularly described as a ‘Hollywood heartthrob’, youthful movie star Leonardo DiCaprio is a passionate defender of the environment. To foster greater awareness of environmental issues, he actively cooperates with organisations such as Global Green USA, the Natural Resources Defense Council, the International Fund for Animal Welfare and National Geographic Kids.

His own Leonardo DiCaprio Foundation focusses particularly on global warming, which can be combated by reducing greenhouse gas emissions and adopting alternative and renewable energy sources. “I urge individuals around the globe to stand up,” he declares, “and ask local leaders, if they haven’t already, to pledge to purchase cleaner cars, build green facilities, and buy green power like wind or solar energy. Our actions may determine if we become a casualty in the war for a habitable planet for generations to come.” His concerns also extend to maintaining clean water supplies throughout the world (DiCaprio estimates that 1.2 billion of the world’s people do not have access to safe drinking water) ” and he is a fervent advocate of preserving the earth’s biodiversity.

Philanthropic Sportsmen

In 1994, at the height of his sporting career, tennis champion Andre Agassi set up the Andre Agassi Charitable Foundation (AACF) to provide recreational facilities and educational opportunities for children in southern Nevada, USA, especially in the Las Vegas area. It has supported more than 20 organisations and raised more than US$60 million since it was launched. Its special mission is to help abused or abandoned children who are considered ‘at risk’ or deprived of basic opportunities in life. In order to foster character and self-esteem in these children and enhance their career possibilities, the Foundation funds a combination of emotional, physical and academic programmes.

The Andre Agassi Boys & Girls Club, opened in 1997, features a basketball court, tennis courts, a computer lab, a library and a teen centre offering a variety of activities. Through the tennis Team Agassi and the basketball programme Agassi Stars, children learn the values of good sportsmanship. They also attend study sessions. By balancing athletics and education, the Agassi Club provides not only a safe place for youngsters to go after school, but a positive learning environment. In 2001, the Foundation donated an additional US$720,000 towards building an Andre Agassi Cottage for Medically Fragile Children.

Also committed to children’s welfare is seven-time Grand Slam tennis champion Roger Federer. In 2003 he launched the Roger Federer Foundation in Basel, Switzerland to fund projects for disadvantaged children, especially in South Africa. Following the devastating 2004 tsunami, he instigated several other fund-raising initiatives, including the ATP All-Star Rally for Relief. This led to a global partnership with UNICEF, and in April 2006, Federer was appointed a UNICEF ‘Goodwill Ambassador.’ UNICEF Executive Director Ann M Veneman voiced her confidence in his ability to make a difference when she said: “Roger Federer will bring extraordinary energy and talent to working with UNICEF to improve the lives of children throughout the world.”

Federer believes sport can help overcome injustice and build bridges between cultures. “As tennis players, we have a unique opportunity,” he says. “We are given a chance to visit so many different countries and cultures and interact with people from all walks of life. It is our responsibility to…use our fortune to make a difference in the lives of those who most need it. If I can make a contribution to this, I am more than happy to do so.”

Fulfilling Dreams

As a child, Tiger Woods dreamed about becoming the world’s best golfer. “I worked hard,” he says, “and applied my family’s values to everything I did. Integrity, honesty, discipline, responsibility and fun ” I learned these values at home and in school, each one pushing me further toward my dream.” Knowing that thousands of other children dream about their futures too, Tiger and his father set up the Tiger Woods Foundation in 1996. “Through personal enrichment programmes, scholarships, direct grants, junior golf teams, and the new Tiger Woods Learning Center completed in 2005,” explains Tiger, “the foundation is helping millions of children reach their dreams.”

The Tiger Woods Foundation makes direct community investments through its grant and scholarship programmes. In 2005 it awarded nearly US$2 million in grants to youth-related programmes, and gave the Baton Rouge Area Foundation $200,000 to set up a Hurricane Katrina educational fund. The Foundation also donated $100,000 to Give2Asia to aid children displaced by the 2004 tsunami. The Professional Golfers Association of America (PGA) Tour contributed a matching amount of $100,000. Another well-known PGA champion golfer, Phil Mickelson, was the catalyst behind a charity designed to benefit America’s military men and women. Called ‘Birdies for the Brave’, it is sponsored by the Phil and Amy Mickelson Charitable Gift Fund. Amounts of US$100 for each ‘birdie’ and $500 for every ‘eagle’ that Phil makes are donated to help military families by financing education for the children of deceased military personnel, or support handicap-accessible homes for severely-injured or disabled American veterans. In partnership with Exxon Mobil, the Mickelsons also co-sponsor a five-day ‘academy’ for mid-primary level teachers to improve their skills in motivating children and teaching mathematics and science.

Scoring for Families

Basketball superstar Michael Jordan’s record-breaking achievements on the basketball court may have ended with his retirement in 1999, but his charitable work continues to benefit organisations he helped establish. In 1996, at the height of his athletic career, his US$2 million contribution helped finance the opening in Chicago of the James R. Jordan Boys & Girls Club and Family Life Centre (named after Michael’s father). The club offers children’s recreational and learning facilities, infant day care and a family healthcare centre.

In the same year, he committed $1million to the University of North Carolina to set up its Jordan Institute for Families. At its dedication ceremony, he explained, “I feel very blessed and fortunate to have had a family structure which nurtured and provided a positive influence for myself and my siblings. Many young people today are overwhelmed by the pressures of life, struggling and trying to survive. I am supporting the Jordan Institute for Families because I believe that everything that can be done should be done to preserve the family and to improve the quality of life for all individuals, especially children and the elderly.” Jordan remains involved with the Boys & Girls Club of America, UNCF/College Fund, Special Olympics and a variety of other organisations supporting children and families. British football icon David Beckham and his popstar wife Victoria established their own charitable trust in 2002, and more recently joined forces with UNICEF to raise funds for children worldwide. In January 2005, Beckham was appointed a UNICEF ‘Goodwill Ambassador’ with a particular focus on the UNICEF’s ‘Sports for Development’ programme. Sport is seen as a positive force to improve the lives of children throughout the world, particularly those who have been affected by disease, poverty or conflict.

Beckham’s first activity as a UNICEF ambassador was to launch a global appeal on behalf of the 1.5 million children who were victims of the 2004 tsunami, supporting the organisation’s humanitarian work in the region. He’s appeared in a series of films to raise awareness of those children who are being forgotten in the fight against AIDS. Through UNICEF’s ‘Unite for Children, Unite against AIDS’ campaign, contributions go towards helping millions of children. Proceeds of a World Cup Party hosted by the Beckhams in May this year generated funds that will enable UNICEF to reach many more children around the world. David and Victoria have also contributed to Children Today, a London-based charity for disabled children.

Fighting Poverty and Malaria

Irish pop star Bono (real name, Paul Hewson) has been deeply involved with social and political causes since the 1980s. The U2 star’s involvement with the Bob Geldof’s Band Aid and Live Aid charity projects secured his place as a worldwide legend. From 1999, he has increasingly dedicated himself to relieving third-world debt and raising awareness of the plight of Africa.

Since the end of his ‘Elevation’ tour in 2001, Bono has been actively campaigning for debt-relief in Africa and has visited many African countries. In 2002, he set up an organisation called ‘DATA’, to raise awareness of Debt, Aids and Trade problems in Africa. At present, he is particularly concerned about the problem of eradicating of malaria, which is the biggest killer on the African continent. Bono has been quoted as saying that the idea of defeating malaria in Africa would be as exciting as having witnessed Neil Armstrong’s first walk on the moon. In 2003, 2005 and 2006, Bono was a nominee for the Nobel Peace Prize.

In 1984, Bob Geldof organised Band Aid to benefit children dying of starvation in Africa. He assembled Britain’s top group of singers and musicians to record the single, ‘Do They Know It’s Christmas’, which became the fastest-selling single record in UK music history, raising over 8 million pound worldwide for aid in Ethiopia. In 1985, Geldof went on to organise two Live Aid concerts, one in London and the other in Philadelphia, featuring more than 60 of rock music’s biggest stars performing ‘live’. Over 100 million pound was raised for African famine relief.

In January 2004, Geldof visited friends in Ethiopia, where he discovered that more people were at risk of starvation then than during the famines of the 1980’s which inspired Live Aid. Geldof communicated his concern vociferously to British Prime Minister Tony Blair. The result was the establishment of a Commission for Africa, comprised of 16 African political leaders and others. Relief measures proposed included the doubling of aid, cancelling debt and reforming trade rules. Following the Commission’s 2005 report, Gelfdof decided to stage eight simultaneous concerts around the world to exert pressure on the so-called rich nations’ club: the G8. The event was entitled Live 8.

Combating AIDS

British singer, composer and pianist, Sir Elton John, is well-known for his support for AIDS charities. As long ago as 1986, he was contributing profits from his recordings to the American Foundation for AIDS Research and encouraging his fans to do the same. Since then, he has worked diligently to foster greater awareness of the disease among the general public.

In 1992 he set up the Elton John AIDS Foundation (EJAF) as a charity to fund specific programmes for HIV/AIDS prevention and to support AIDS victims. This non-profit foundation is dedicated to the elimination of discrimination and prejudice against people affected by HIV/AIDS; it also provides specialised services to AIDS victims, and preventive education programmes to people at risk of contracting the disease. Since its founding, EJAF has raised over US$100 million to support AIDS-related programmes in 55 countries around the world.

The foundation’s work is supported not only by John’s own contributions, but through numerous fund-raising events, sports programmes, art and photographic exhibitions, Oscar parties and gala dinners organised or co-sponsored by John, sometimes with auctions of his own and other stars’ personal items. Last year, EJAF introduced new initiatives aimed at HIV prevention among residents of the southern United States and the Caribbean, young people and drug users and people recently released from prison.

In Tune With Children

In the 1980s, pop idol Madonna became a supporter of the charity called amFAR, the American Foundation for AIDS Research. Since then, she has also turned her attention to Children in Need ” a charity that provides practical and lasting support to thousands of youngsters 18 years old or younger who may have experienced neglect, abuse, homelessness or poverty, and may be suffering from serious illnesses, disabilities, psychological disorders or addictions. The Make-a-Wish Foundation, which grants the wishes of children suffering from life-threatening medical conditions, is another of Madonna’s favoured causes.

Malawi, one of the poorest countries in the world, is suffering from famine, drought, poverty and diseases such as HIV/AIDS, malaria, tuberculosis and hepatitis. Most recently, Madonna has contributed generously to Raising Malawi, a charity whose Orphan Care Initiative provides food, medical care, clothing, clean drinking water and schooling to 32,000 orphaned children in the impoverished African nation. Madonna recently demonstrated the extent of her dedication to this charitable cause by adopting a Malawian child.

In 1999, the American singer Mariah Carey received a Congressional Award for her contributions to youth charities and non-profit organisations. She was recognised for her work with the Administration for Children’s Services in New York City, and she participates in Children’s Services’ programmes to ensure that children are raised in a stable family environment. One Carey contribution of over US$1,000,000 went to the children’s Fresh Air Fund, which enables city children to enjoy summer camping in the countryside.

Camp Mariah is a Career Awareness Camp for New York adolescents operated under the auspices of the Fresh Air Fund that aims to expand their awareness of educational and career options. It offers a unique opportunity for nearly 300 boys and girls aged 12 to 14 to engage in an educational curriculum while enjoying camp adventures. Intensive three-and-a-half-week summer sessions and weekend camping trips are complemented by year-round activities in New York City. Camp Mariah was named after Mariah Carey for her generous support and dedication to Fresh Air children.

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