Nov 14

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All too often, website owners are lax in nailing down ownership and control of valuable domain names, and as a result, are often required to litigate these issues costing them thousands. The case of Dawson v. Brandsberg illustrates these costly mistakes and how to avoid them.

Dawson v. Brandsberg - The Facts

The dispute was between a website operator and developer regarding rights to a domain name that consists of the operator’s name: “robertedawson.com”. Plaintiff Dawson and his real estate firm (the website operator) hired Defendant Brandsberg (the website developer) to develop a website. A key fact is that there was no written agreement regarding possession or use of the domain name.

Other important facts include:

* Plaintiffs requested Defendant to register the domain name at issue;

* Defendant developed the website associated with the domain name; and

* Plaintiffs paid for the initial registration of the domain name, plus development, hosting, and maintenance fees for the website.

Eventually, the business relationship soured, and the Plaintiffs sought to transfer the domain name and the website to another internet service provider. The Defendant refused to transfer the domain name and the website, and essentially held the domain name hostage.

Dawson v. Brandsberg - The Decision

Dawson brought suit against Brandsberg in the U.S. District Court in Virginia under the Cyberpiracy Provisions of the Lanham Act,Section 43 (d), 15 U.S.C. 1125(d). Dawson v. Brandsberg, 2006 WL 2915234 (W.D. Va. Oct. 10, 2006). Plaintiffs argued that the federal cyberpiracy prevention statute was applicable, and that it protected the domain name and imposed liability for a bad faith registration with the intent to profit from the registration. Plaintiffs also argued that it had a non-exclusive, implied license to use the domain name, given that Plaintiffs had paid for registration, development, hosting, and maintenance of the website.

Defendant Blandsberg argued that:

* Plaintiff’s name was not a proper trademark because it was not distinctive at the time of registration of the domain name,

* Defendant had registered the domain name and developed the website with the intent to sell it to Plaintiff at a later date, and

* Plaintiff had no copyright or implied license in the website.

Defendant Blandsberg filed for a motion to dismiss most of the counts of the suit. The Court ruled in favor of Plaintiff Dawson denying the motion. The Court seemed to rely heavily on Plaintiffs’ arguments regarding the implied license, stating “Even assuming that Brandsberg created the website, if Plaintiffs have no license to use the website or domain name, the creation would be valueless”.

Conclusion: Lessons Learned

Don’t rely on oral agreements; get it in writing! Provide not only for ownership of the website, but also of the domain name.

Provide that your domain name be registered in your name, not in the name of the vendor.

Also, note that control over the domain name is very important, and control goes with knowledge of the ID and passwords to the domain name account with the Registrar. So to maintain control, be sure to change the password so that you are the only one who has access to the administrative controls for your domain name at your Registrar’s site.

Chip Cooper is a leading intellectual property, software, and Internet attorney who advises software and ecommerce businesses nationwide. Chip’s easy and affordable online contract drafting service coordinates website contracts such as Terms of Use, Privacy Policy, Subscription, Membership, and SaaS agreements. Visit Chip’s http://digicontracts.com site and download his FREE report, “12 Sure-Fire Ways Your Website Can Get You Sued”.

Nov 14

How do you reach consumers in the age of Tivo & commercial free radio? DOmedia features thousands of alternative advertising assets in over 210 major US markets. Contact our team today!

The internet is one of the most important media around today. For the websites to work in the internet, there is a system called the domain name system that keep everything running smoothly. Domain name system is also known as DNS for short. The main role played by DNS is to translate the domain name which is usually entered into the browser to numeric IP. IP stand for internet protocol, a language that the computer understands.

Usually, the record of your domain is kept by the site where you register. It is where the DNS for your domain is kept. This record is the location of you website in the internet. Here is how it works! When a domain is set up on the GKG.net, it points to the GKG because the domains are parked there. If a website is created outside the GKG, the record of the DNS server must be edited so that the record on GKG is pointed to the DNS server hosting the website. For an example, here is some website hosted on Hostmonster.com and Hostexcellence.com. The record on the GKG will have the DNS server saying either Primary - NS1.HOSTMONSTER.COM, Secondary - NS2.HOSTMONSTER.COM, or Primary - NS1.HOSTEXCELLENCE.COM, Secondary - NS2.HOSTEXCELLENCE.COM.

You will usually know the name of your server where you sites are hosted. So you can change the name on your domain registration t point to the web host server names. With the DNS server, you can know the primary and secondary name. This means that in any case that the primary name doest not respond, it will automatically refer to the secondary one.

So, it works like this. When the URL of a website is keyed into the address bar of the browser, it will start a search on the internet to look for the proper DNS server and get the alpha name to the designated IP address. Once it finds the matching IP address, your computer will start to load the page onto your computer screen. If you know the IP address, you could type the number directly onto your address bar in you browser and it will load the exact web page. It is usually a combination of numbers like this http://66.116.252.10

So, the internet is so huge and DNS is like a gigantic database of numbers that has a certain website attach to each combination of numbers. It enables the internet to find and locate a particular computer which is using the internet. This huge database is categorized with certain servers providing for different types of domain names. In the UK, the server will be in charge of all the .uk. For Russia, is the .ru and so on. All this servers are connected to each other.

So, the next time you enter a website address, remember that the DNS server is working for you to find your websites IP address so that it can be loaded in front of your computer screen. This in the internet, so amazing and we wont be able to live without it.

More guides in web hosting, visit WebHostingSecretRevealed.com.

Article by Phil Anderson.

Nov 14

How do you reach consumers in the age of Tivo & commercial free radio? DOmedia features thousands of alternative advertising assets in over 210 major US markets. Contact our team today!

Isn’t Your Domain Name Worth Protecting?

Domain names continue to increase in value. Internet traffic continues to become more important for both on-line and brick and mortar companies. Global corporations, everyday businesses and their trademark attorneys are waking up to the value of their domain names, trademarks, copyrights and the need to protect of their on-line presence. How much is a domain name worth? Every domain name dispute attorney who practices Internet, Media & E-Commerce Law knows too well that the front door of their web site is often open and unlocked for cyber-criminals to exploit. Too many companies fail to appreciate the value of their domain name as a corporate asset, the fact that their domain name and associated trademark is under attack by cybersquatters and that their web traffic and customers are being diverted.

Sedo, the leading online market place for buying and selling Internet domain names and websites, has reported that a total of $72,230,731 worth of domains were sold and transferred via the Sedo marketplace in 2007. This is a 60% increase of the same figure from 2006. Now are you still thinking about leaving that domain unprotected?

Investors are so confident in the growth of online advertising - and the ability of domainers to capitalize on that trend - that they plan to soon start selling shares of domain-name companies to the public, even in today’s volatile market. Last September, NameMedia, a company based in Waltham, Mass., which has a huge portfolio of generic domain names, filed to go public on the Nasdaq stock market.

The industry’s transition to respect and professionalism may not be entirely complete. One strategy that has cast a stigma over the industry is called typo-squatting - registering domain names with variations and misspellings of major brand names, in the hopes that Web users will inadvertently stumble upon the sites. It has not gone away. In the last few months, Yahoo, Dell, BMX and Microsoft have all sued small domain registrars and domainers, asserting that they are profiting from thousands of names similar to their trademarks. The cases are pending.

Domain hijacking is another strategy. This occurs when someone hacks your email or otherwise compromises your registrant login at your chosen registrar. Controlling your registrant login is critical to controlling your domain name.

Domain names are worth real money. They are intangible assets which add value to the bottom line of any company. Isn’t it time you protected your domain name for theft, cybersquatting and hijacking?

Enrico Schaefer is the founding attorney of Traverse Legal, PLC, a law firm specializing in web law http://www.traverselegal.com You can find out more about protecting your domain name, UDRP arbitrations and anti-cybersquatting laws at Traverse Legal’s domain name theft and trademark blogs found at http://tcattorney.typepad.com/domainnamedispute/ & http://tcattorney.typepad.com/anticybersquatting_consum/

Nov 14

How do you reach consumers in the age of Tivo & commercial free radio? DOmedia features thousands of alternative advertising assets in over 210 major US markets. Contact our team today!

Your domain name is virtual real estate. A relevant domain name will boost your Google quality score. Plus, using keywords in the destination URL will also boost your quality score.

There is an old saying that the three most important things in selling real estate are location, location and location. This drives home the point that the one major concern of real estate is the location of the property. It’s the number one rule of real estate.

On the internet, real estate is the domain name. If you want to receive traffic for a particular keyword or market, you must choose the proper real estate and location. That means you want a domain name related to your keywords and market. Ideally, your main keyword or phrase should be the domain name or part of it. This will put you in the right location for your market.

Both search engines and human consumers will respond to the proper domain name. Google AdWords will reward you with higher quality scores if it can match your domain name to the keywords. Plus, Google will also boost your organic search results for your keywords if the domain is relevant.

Human visitors will assume you are more of an authority with a relevant domain. Imagine an AdWords ad where the search term is part of the domain name. The consumer will recognize your domain as targeted for their search. That will increase the likelihood of a consumer clicking your ad.

One question with domain names is should you use dashes or underscores in your domain name. One school of thought is that the dashes or underscores will help search engines recognize individual keywords, and hopefully boost organic rankings and quality scores. The other argument is the human visitors are likely to forget dashes and underscores when typing a domain name in the browser address bar. The safest play is for you to buy both domain names, one with dashes and one without. You promote only the dashed domain name but you have the second doain in case someone types it without dashes. Domain names are less than $10 a year, so it’s well worth the price.

In Google AdWords, the destination URL and display URL are important as well. A domain name cannot cover every keyword for your market. You must ultimately select one keyword or phrase as you domain name. But your destination URL can include the keyword as part of the path. That way you have a relevant domain name plus a path that contains the keyword. If you give each keyword and separate destination page, then each keyword can be part of the path.

Similarly the you can put the keyword in the display URL. The display URL is not used for anything other than display. It has no effect on the destination URL. But, since it is displayed the consumer will see it. So, using the keyword as part of the display URL will make your ad more appealing. The consumer will notice your URL is targeted for their search term.

Dynamic keyword insertion can be used to place the search term in the display URL. It can also be used in the destination URL, but it should not be used there. AdWords will not give any benefit to a URL that is using dynamic keyword insertion. It is not treated as the keyword itself when determining the quality score.

Are you over paying for your Adwords campaigns? Have you experienced any of the following problems using Google Adwords?

  • High cost to maintain your Adwords campaign
  • Poor quality score affecting your bids
  • Low Click Through Rate for your ads
  • Minimum bid for your keywords is too high
  • Landing pages that don’t convert

There is a solution to all of these problems. Slash your Adwords costs in half and get more traffic with the FREE Adwords Strategy Guide.

Get your copy now.

Nov 14

How do you reach consumers in the age of Tivo & commercial free radio? DOmedia features thousands of alternative advertising assets in over 210 major US markets. Contact our team today!

Think up a name and check if yourname.com is available. Personally, I like to use http://www.whois.com to check if a domain name is available. You may also check the registrant contact information using “whois” service if you want to negotiate about purchasing the domain you like from people who registered it first.

To register domain name for our customers we use:
http://www.godaddy.com
We are not affiliates with Godaddy in any way, but I think this is the best online company which provides this service. Their rates are low and you will have 24 hours access to your control panel to change the domain name information in case your office moves or phone number changes. This is very convenient.

If you can’t get that exact name as a dot-com, choose another name. Your site title MUST be the same as your domain name. People won’t remember your domain name, but they will remember your site title if they choose to add your website to their favorites. It will also help to provide better place in Google listings. There are several rules to follow when you choose the domain name:

1. It must be as short as possible but don’t make it something like abc.com only because this domain is available. Be reasonable.

2. Make it memorable. It must represent your company and it is not a bad idea to make your company name as a domain name.

3. Make it include your keywords, something like allwebdesign.com if your website is about web design. This advice is related to search engine optimization issue. Most of search engines like to get “main” keywords in the domain name, title and website description.

4. The domain name must be first level domain, not the sub domain of a bigger website. For example, it is not a good idea to use http://mydomain.somebigsite.com as your website name. The first level domain costs about $ 9 dollars and it not an excuse to have business website on a free sub domain. Search engines also do not like such domains and you automatically will be placed lower then your competitors in the search engine listings.

5. It is better to buy a domain name separately from the hosting plan. A domain name is much more important then a hosting provider. As I noticed, the average duration of a web hosting company life is one or two years. If your hosting provider disappears from the web, it may be a problem to get your domain name transferred to your new hosting provider.

It is not difficult to buy and register a domain name at all. You will be given a number of questions related to your location, position and contact information. All this information will be used during the domain name registration and any person who uses “whois” service will have access to that information, so it will be wise to enter only your business information and not to use personal data. When you buy a hosting plan, your hosting provider will send you the letter with the name server ips. You will need to send those numbers to your domain name registrant.

Now you are ready to select a web hosting provider and buy a hosting plan.

This article may be reprinted and distributed with no charge until the credit line below remains without changes.

Thanks for reading.
Article source: http://www.metamorphozis.com/tutorials/choose_domain.shtml

About the Author:
Oleg Lazarenko
Production Manager of
Metamorphosis Web Design Studio –
Flash templates and Web Templates
http://www.metamorphozis.com

Nov 14

How do you reach consumers in the age of Tivo & commercial free radio? DOmedia features thousands of alternative advertising assets in over 210 major US markets. Contact our team today!

Domaining is perhaps best described by the “real estate of the web” analogy. One-word dictionary domains are your beach-front villas. Premium keyword domains are your two-story homes, the LLL.coms (Letter Letter Letter) are your land lots etc.

What Is A Domain Name?

A domain name is an entity’s registered name on the Internet.

In the past, a website was accessed by an IP address ( e.g. 112.123.12.12). Because humans find it easier to remember keywords then numbers, and because a website may change it’s IP address multiple times during its lifetime, these days that IP address is represented by a domain name. Today, we type a domain name in the URL of our browser to access specific websites.

Each domain name has a suffix - an extension which indicates what top level domain (TLD) that domain belongs to. For example, dnxpert.com belongs to the .com Tld.

Types Of Domain Names

Domains are classified by their top level domains (TLDs). Top level domains - TLDs - are the letters that follow the last dot of a domain name.

There are three types of top level domains currently identified by the Internet Assigned Numbers Authority (IANA):

1. ccTLDs or Country Code Top Level Domains are used by countries and dependent territories. They are limited to two letters. Examples of ccTLDs are .us (United States), .de (Germany), .it (Italy).

The rules of registration of ccTLD domains vary from country to country. For example, Indian TLD domains (.in) can be registered by anyone, while Andorran TLD domains (.ad) can only be registered by Andorran entities (Andorran individuals and organizations).

2. gTLDs or Generic Top Level Domains were in theory meant to be used by specific types of organizations. Today, almost all gTLD domains can be purchased by anyone - with the exception of .mil and .gov which are restricted to US authorities. Examples of gTLDs are .com, .net, .info, .org, .asia etc.

3. iTLDs or Infrastructure Top Level Domains have a limited use. The only known iTLDs are .root and .arpa.

John Motson runs the DNXpert domain name forum, DNXpert domain name blog and has authored the popular domain name book Domaining Manifesto.

Nov 14

How do you reach consumers in the age of Tivo & commercial free radio? DOmedia features thousands of alternative advertising assets in over 210 major US markets. Contact our team today!

Just a few months ago, the domain market seemed like it was headed in a direction it has been since the internet was founded by Al Gore in the 1980’s (The Al Gore part is a joke). Just a few days ago though, ICANN, which is the non profit organization responsible for overseeing domain names as well as their registration, voted on and passed a new document which will direct the domain industry in a new, more exciting, but also possibly confusing direction. Until now domain owners only had a handful of extensions to choose from. .com, .net, .org, .biz, .bz, .mobi, etc. But now ICANN will allow companies to claim their own Top level domain extensions. For instance Google could buy the .goog extension, and instead of people registering domains like, Brian dot com, they could now register Brian dot goog.

Problems:

Although this is great for people who want to register domains but find most of the ones pertaining to their idea, company, or website to be taken, most internet surfers will become confused. If you see a commercial for Coca Cola that says, “visit our website at my.coke, most people will likely instead goto mycoke dot com, or my dot coke dot com. The .com extension seems to eternally be stuck in people’s heads as the one of choice when typing in a url. With the possibility of thousands of new extensions, the internet may become even more confusing to those who don’t spend 8 hours a day on it like myself.

What Happens to the Value of Domain names?

In the past it seemed that domains would be relatively limited to a handful of extentions, however this has all changed. Will the values decline since the supply of names will increase dramatically? This is a tough question, but in my opinion I would venture to say that the .com domain sector will continue on a path of double digit percentage gains for quite some time. Why? Because with more confusion among web surfers, more people will simply goto the .com version of a domain if they are unsure of an address. I also feel that .net, and .org’s will hold their values, and the country code TLD’s that are popular such as .co.uk, and .de will also continue a steady upward trend. Extensions that will decrease in value possibly, or at least not make significant investment opportunities are those such as .bz, .travel, .biz, .asia, and a few others which really are no better off then the new extensions which will soon be offered.

Brian Krassenstein is a Domain Investor and Advertising consultant. More info on Brian can be found at: http://www.linkedin.com/in/krassenstein and http://BrianKrassenstein.org